Shaping Brands Through Visual Storytelling
My focus is to create a design that meets your needs. I will deliver your message through my application of a clean layout, intriguing typography, and stunning imagery.
DIGITAL & SOCIAL CAMPAIGNS
Project: Social Media Campaign for Green Hill Martial Arts
Type: Volunteer / Marketing Campaign
Challenge: Green Hill Martial Arts needed to attract new members, particularly youth (ages 4–20), and increase engagement through social media platforms.
Approach: Designed and executed a targeted Facebook and Instagram ad campaign showcasing the benefits of Youth Hapkido (ages 6–12) and Combat Hapkido (ages 13+). Created promotional graphics, short-form video clips, and photography highlighting energy, discipline, and community.
Results: The campaign successfully drove new memberships in both youth and teen programs, expanding awareness of the studio’s offerings and increasing engagement across both platforms.
Design Insight: Focused on bold visuals, clean typography, and authentic imagery to capture energy and confidence while maintaining brand consistency.
Project: Social Media Campaign – Hapkido Hornets
Type: Volunteer / Marketing Campaign
Challenge: Parents of young children (ages 4–8) were unsure if Green Hill Martial Arts offered a safe and engaging environment for beginners. The challenge was to communicate the program’s fun, structured, and welcoming atmosphere through digital marketing.
Approach: Developed Facebook and Instagram ad visuals emphasizing confidence, teamwork, and discipline within a friendly learning environment. Used bright colors, smiling student imagery, and clear messaging to reassure parents, and spark interest in the Hapkido Hornets program (ages 4–5).
Results: The campaign attracted new memberships for the Hapkido Hornets class and increased overall engagement on both platforms, strengthening the studio’s family-friendly brand presence.
Design Insight: Balanced playful design elements with structured composition to reflect both fun and discipline — key values of the program.
Project: Social Media Campaign – Youth Hapkido
Type: Volunteer / Marketing Campaign
Challenge: Green Hill Martial Arts sought to attract new youth members (ages 6–12) and boost engagement across social media platforms.
Approach: Developed and launched a targeted Facebook and Instagram campaign featuring short-form video content. Videos highlighted the energy, discipline, and sense of community in Youth Hapkido classes, as well as teacher-student interactions.
Results: The campaign successfully drove new youth memberships and increased awareness of the studio’s offerings, while enhancing engagement across both platforms.
Design Insight: Emphasized class techniques, student discipline, and teacher-student engagement to create relatable and compelling content for parents and potential members.
Project: “MIS-QUOTED” Social Media Engagement
Type: Game Invention
Challenge: Generate interest and excitement for a family-friendly game we created.
Approach: Designed engaging visuals for Facebook and Instagram ads to drive awareness, interaction, and enthusiasm for the game.
Results: The campaign generated strong engagement and interest in playing and purchasing the game. Production costs for printing the cards proved prohibitive, limiting full-scale distribution.
Design Insight: Leveraged a custom color scheme to create a clean, visually impactful design that reflected the game’s playful and family-friendly nature.
Project: Lil’berry Farm Social Media Engagement
Type: Small Business
Challenge: Increase awareness and drive interest in farm-fresh berries from a local farm.
Approach: Created engaging visuals for the farm’s private Facebook group to promote products, interact with the community, and boost sales at the farm stand.
Results: The campaign successfully attracted new group members and increased foot traffic to the farm stand. Mixed berry jams became the farm’s top-selling product.
Design Insight: Played with clever wordplay and showcased high-quality photography of fresh berries to create a fun, approachable brand identity for the local community.
PRINT ADVERTISING CAMPAIGNS
Project: Hygienic Screening Room
Type: Postcard Mailer
Creative Challenge: Design a compelling call for entries for the 20th Annual Independent Film Festival that grabs attention at first glance.
Approach: Developed a bold, high-contrast visual paired with strong typography to capture the energy and drama of independent film. The layout leads the eye and builds anticipation, reflecting the excitement of the event itself.
Design Insight: I aimed for a clean, cinematic look — one that communicates the message instantly and leaves a lasting impression.
Project: AECOM Advertising for I/ITSEC
Type: Brochure
Challenge: Introduce our training team’s capabilities to the military training community in a clear, compelling way that encourages collaboration across branches.
Approach: Designed a visually balanced brochure that highlighted key programs, services, and visuals requested by the team. The goal was to communicate credibility and expertise while staying aligned with AECOM’s strict branding and content classification requirements.
Results: The brochure successfully generated new interest — leading to a training collaboration with the U.S. Coast Guard.
Design Insight: Working within tight branding and security parameters, I focused on clarity and professionalism. In future iterations, I would explore stronger visual storytelling to further elevate engagement and impact.
Project: Rich’s Support Operations
Type: Digital Storyboards
The Challenge: When Rich’s team was preparing for a new location, staff were unclear about their specific roles and where they should be positioned. Miscommunication could have slowed operations and caused confusion.
The Approach: I designed digital storyboards with simple, intuitive graphics and illustrated mockups of the new space. Each storyboard clearly depicted staff roles and correct placement, making the information easy to digest at a glance.
The Results: The storyboards became an effective communication tool during the meeting. Staff left with a clear understanding of their responsibilities and the layout of the new location, ensuring a smooth and organized transition.
Project: Promotion for Green Hill Martial Arts
Type: Volunteer / Print Marketing Campaign
The Challenge: Green Hill Martial Arts wanted to attract new youth members, ages 4–20, and encourage engagement at a special meet-and-greet event. The studio needed a way to communicate the benefits of its programs quickly and clearly to both kids and their parents.
The Approach: I created a bold, eye-catching poster on an easel designed to grab attention immediately. Using clear typography and dynamic photography, the design highlighted Youth Hapkido (ages 6–12) and Combat Hapkido (ages 13+) while showcasing the energy, confidence, and fun of the programs.
The Results: The poster drew people in at the event and successfully drove new memberships in both youth and teen programs. It expanded awareness of the studio’s offerings and helped families understand the value of participating.
Design Insight: By combining striking visuals, authentic imagery, and clean layout, the design communicated excitement and professionalism while staying true to the studio’s brand identity.
